Kendra Scott
Various Locations

Kendra Scott made the strategic decision to branch out to stand-alone stores to better control her customer's retail experience. One that better catered to the customization of her fashion jewelry. Creating distinctly different zones in the store by separating functions allows the customer to self-select their path and engage in a unique experience. Graphite enhanced shopper engagement by using materials, color, graphics, lighting, or screens to inform and attract the customer to new and exciting experiences around each corner.

Graphite Design Group collaborated with Pixlwrks to provide visuals for a prototype store design that would be implemented in various locations around the nation.